Already running ads but unsure whether they're generating real business?
Or considering PPC for the first time?
Digital Mxlytics helps service businesses and growth-focused companies build, manage and optimise Google, Meta and LinkedIn campaigns around qualified leads, calls and booked consultations — not clicks alone.
Helping service businesses across the USA, UK, Canada, Australia and other international markets turn ad spend into booked business.
Quick Answer: Digital Mxlytics delivers PPC campaign management services and PPC lead generation services across Google Ads, Meta Ads, and LinkedIn Ads — covering strategy, keyword and audience research, campaign setup, conversion tracking, negative-keyword management, testing, and ongoing optimisation.
Best for service businesses, B2B companies, consultants and professional firms that need a measurable paid acquisition channel without long-term contracts. Transparent plans start at $399/month; ad spend is billed separately by the platforms.
I want clients to understand where their advertising budget is going, what is producing enquiries, what isn't, and what we're changing next. The report should make that clear.
— Ashutosh Zala, Founder, Digital MxlyticsWhat it is: Conversion-focused PPC campaign management across Google, Meta and LinkedIn, built around calls, form submissions and booked consultations — not impressions.
Best for: Service businesses, consultants and B2B companies that convert through booked appointments, calls or qualified enquiries.
Digital Mxlytics provides full PPC lead generation services — and the broader PPC management services that support them — including:
Google Ads, Meta Ads and LinkedIn Ads management
Keyword and audience research
Campaign and ad-group structure
Conversion tracking (calls, forms, bookings)
Negative-keyword management
Ad copy and creative testing
Retargeting
Landing-page recommendations
Lead-quality analysis (not just volume reporting)
Transparent reporting via Looker Studio or PDF
Direct founder involvement
Poor PPC campaign management often becomes obvious when the ads are getting clicks but the pipeline is still empty. The problem usually isn't the platform. It's one of these:
Wrong search intent — ads appearing for people researching, not buying
Weak targeting — the audience is too broad to be commercially useful
Poor negative-keyword management — irrelevant searches quietly draining budget
Weak offer — people understand the service but have no reason to act now
Landing-page mismatch — the ad promises one thing, the page delivers another
Broken or incomplete conversion tracking — optimisation becomes guesswork
Optimising for volume instead of quality — more leads doesn't mean more revenue
No structured testing — changing several variables at once makes it impossible to know what actually worked
We start by finding where the account is losing money: irrelevant searches, weak audiences, poor conversion tracking, expensive clicks that don't turn into enquiries, or a landing page that isn't doing its job.
Most agencies are good at sending reports. Very few are good at explaining them. When a campaign underperforms, you usually get silence, a vague update, or a request for more budget. That's not partnership — that's avoidance.
The most expensive part of a bad agency isn't the fee. It's the silence.
At Digital Mxlytics, every account is treated the way we'd want our own business treated: decisions explained, problems owned when they appear, budget treated with the seriousness it deserves. If something isn't working, you deserve to know why.
| Platform | Best For | Typical Strength | When We Recommend It |
|---|---|---|---|
| Google Ads | High-intent search | Captures people already looking for a solution | Service businesses, professional firms and established search demand |
| Meta Ads | Audience building & retargeting | Reaches people who match your ideal client but haven't searched yet | Demand creation, retargeting, lead forms |
| LinkedIn Ads | B2B & professional services | Professional audience targeting | Consultants, agencies, SaaS, legal, accounting, B2B |
Best for businesses where customers actively search for a service or provider. We structure campaigns around high-intent keywords, location targeting, and conversion-focused landing experiences.
Can include: search campaigns, keyword research, match-type and negative-keyword strategy, conversion and call tracking, location targeting, bid and budget optimisation, and landing-page recommendations for lead generation.
Google's own guidance on measuring return on investment recommends evaluating campaigns on conversions and ROI rather than traffic alone.
When businesses need to create demand, retarget site visitors, or reach audiences who aren't actively searching yet, this is where our PPC management services tend to do the most work.
What's included: audience research and layering, PPC lead generation campaigns (forms, Messenger, calling), retargeting and audience exclusions, creative testing, and conversion + lead-quality tracking.
We use Meta's lead-generation options where they fit the client's sales process.
For B2B companies, professional services, SaaS, consultants and businesses selling to an identifiable professional audience, our PPC management services lean on LinkedIn's role- and industry-based targeting.
What's included: job-title and industry targeting, Sponsored Content, native Lead Gen Forms, retargeting, and lead-quality monitoring.
LinkedIn provides professional audience targeting and lead-generation tools that can be useful when the buyer is defined by role, industry or company characteristics.
More budget won't fix a campaign with poor targeting, weak tracking or a landing page that doesn't convert. We look at the full path from click to enquiry before deciding where to make changes.
The question isn't how many people we can reach, it's which people are most likely to become customers.
A well-targeted ad still fails if there's no compelling reason to act (free consultation, audit, quote, demo, etc.).
Its only job is to earn the next click from the right person, with messaging that matches the landing page.
Must make clear immediately what you offer, who it's for, why to trust you, and what to do next.
Without accurate tracking of calls, forms and bookings, optimisation becomes guesswork.
Search terms, negative keywords, conversion rate, cost per lead and lead-generation performance are reviewed on an ongoing basis, not set once and left alone.
Our PPC campaign management services follow a clear six-step process:
Current campaigns, tracking, keywords, audiences, ads and landing pages
Commercial keywords, audience segments, competitor positioning and conversion actions specific to your market
Structure, targeting, conversion tracking and negative keywords built before launch
Early data reviewed for traffic quality, tracking issues and obvious waste
Ongoing bid, budget, audience and landing-page adjustments based on real performance
Reporting answers what happened, why, and what changes next
PPC performance depends on the market, competition, advertising budget, offer, landing page, conversion tracking and sales process. We do not guarantee a fixed number of leads or a specific return before reviewing those factors.
Our PPC lead generation services focus on establishing accurate tracking, identifying the highest-value traffic, removing wasted spend and progressively improving conversion and lead quality. For PPC lead generation, we typically evaluate:
Digital Mxlytics provides PPC campaign management services for businesses targeting customers across the USA, UK, Canada, Australia and other international markets.
Campaign structure, targeting, search behaviour, competition and lead-generation costs can vary significantly between markets. We adapt the strategy to the specific country, audience and commercial objective rather than copying one campaign structure across multiple markets. Learn more about our approach on the About Us page.
If something isn't working, you deserve to know why. We treat every budget the way we'd want our own treated.
Flat monthly management fee. Ad spend is billed directly by Google, Meta, and LinkedIn and is never included in our fee. No long-term contracts — cancel anytime with 30 days' notice.
PPC Momentum ($399) + SEO Foundation ($299) — bundled together. Save $49/month. One agency, one strategy, full-funnel coverage. Explore Professional SEO Services for details.
No long-term contracts. Cancel with 30 days' notice. Ad spend is separate and billed directly by Google, Meta and LinkedIn.
Founder-led management — Ashutosh remains directly involved in strategy and major campaign decisions, so clients have a direct line to the person responsible for the work.
Transparent pricing — Plans start at $399/month, with the advertising budget paid separately to the platforms.
Flexible engagement — Month-to-month with 30 days' notice to cancel.
Focused service model — We focus on PPC management, lead generation, conversion tracking and related performance marketing rather than forcing unrelated services into every engagement.
Business-focused reporting — We look beyond clicks and impressions to conversions, lead quality and the commercial objective of the campaign.
If you have the time and experience to review search terms, tracking, ads and budgets every week, managing PPC yourself can work. If the account keeps getting pushed behind everything else in the business, performance usually suffers. That's where professional PPC campaign management services become useful.
Ashutosh Zala — Founder & Performance Marketing Strategist, Digital Mxlytics.
Digital Mxlytics was built so growing businesses can work directly with the person responsible for strategy. As founder, Ashutosh remains directly involved in paid media strategy, performance analysis and major campaign decisions, giving clients a direct line to the person accountable for the work.
I want clients to understand where their advertising budget is going, what is producing enquiries, what isn't, and what we're changing next. The report should make that clear.
— Ashutosh Zala, Founder, Digital MxlyticsLearn more about the approach on our About Us page.
If you're already spending on Google, Meta or LinkedIn ads but aren't confident the budget is producing the right opportunities, this call starts with identifying where the current system is leaking money.
Book your free PPC strategy call, or explore our full-funnel Professional SEO Services, visit our homepage, or contact us with questions first.
